I didn’t first learn marketing from textbooks. I learned it from the field, from small failures, limited resources, and decisions made with more courage than certainty. Only later did the term Entrepreneurial Marketing begin to make sense, because it perfectly described what I had been practicing all along. As both an entrepreneur and a lecturer, I live in two worlds that are often seen as separate: practice and theory. In reality, they constantly inform and strengthen each other. Building a Business Taught Me What Marketing Really Means When I started my business journey, I didn’t have a large marketing budget or a dedicated team. What I had was a product, belief, and the determination to survive. Every marketing decision began with a simple question: what can I do today with the resources I already have? Many strategies were not born from complex market research, but from direct conversations with customers, feedback from partners, and real-time market responses. I experime...
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