Langsung ke konten utama

My Business Trip to the Netherlands with APJI: A Week of Connections, Ideas, and Indonesian Flavors

On October 28th, I flew to the Netherlands together with the team from APJI (Asosiasi Pengusaha Jasa Boga Indonesia). It wasn’t just a regular trip, this one felt special. I was excited, curious, and honestly a bit nervous thinking about the opportunities ahead.


Arriving in Amsterdam & Staying in Utrecht

After landing in Amsterdam, the cold autumn air immediately hit me, a whole different vibe from Indonesia! From there, we continued straight to Utrecht, where we stayed until November 5th. Utrecht is calm, walkable, and beautiful. Every corner felt like a postcard.

Visiting the Indonesian Embassy (KBRI Amsterdam)

One of our first activities was visiting the Indonesian Embassy in Amsterdam. The team there welcomed us so warmly. We talked about business opportunities, Indonesian food products, and how we could tap into the European market.

I shared a simple dream:
One day, our products can be on shelves across Europe.

And honestly, hearing their support made it feel possible.

Meeting the Indonesian Diaspora Entrepreneurs (ASPINA)

Next, we met with the Indonesian entrepreneurs in the Netherlands who are part of ASPINA. The vibes were great very friendly, very supportive, and full of ideas.

We discussed the market potential in Europe, the challenges of exporting food products, and how we can collaborate in the future. It felt like meeting family, even though it was our first time gathering.

Touring an Importer’s Warehouse

This was one of my favorite parts of the trip. We visited a warehouse owned by an importer who distributes Asian products all over the Netherlands.

Walking through the aisles, I imagined our products being stocked there someday ready to ship to restaurants, stores, and communities throughout Europe. It was motivating to see how the system works firsthand.

Trying Indonesian Restaurants in the Netherlands

Of course, the trip wouldn’t be complete without tasting Indonesian food in Europe! We visited a few Indonesian restaurants, and it felt like home.

The chefs were incredibly friendly and open. We talked about ingredients, consistency, and even the possibility of them using products from Indonesia maybe even from us someday. Those conversations were simple, but meaningful.

A Trip Full of Hope

This journey was more than meetings and business visits.
It was about connection, inspiration, and seeing firsthand how strong the Indonesian community is abroad.

I came home with new ideas, new friends, and a stronger belief that Indonesian products can go global.

And hopefully, in the near future, we’ll be sending our products to the Netherlands and from there, to the rest of Europe.

One step at a time. Europe, we’re coming.

Bela Putra Perdana

Komentar

Posting Komentar

Postingan populer dari blog ini

Aksi Kebaikan Tak Terduga

Salah seorang biksu sahabat saya, Ajahn Sumedho , pernah menceritakan kepada saya bahwa suatu pagi ketika ia melihat ke luar jendela, di jalan kota Inggris yang kelabu dan dirundung hujan rintik-rintik, Ia melihat seorang gelandangan yang duduk meringkuk di depan pintu sebuah rumah. Para gelandangan pada zaman itu biasanya menjaga kehangatan tubuh dengan menenggak minuman keras murahan, yang kadang semacam minuman oplosan bermutu sangat rendah, yang bisa membahayakan kesehatan dan membunuh mereka. Saya sangat ingat gelandangan ini sejak saya muda, dan bau mereka begitu busuk karena jarang mandi dan bau alkohol mereka begitu buruknya hingga menempel pada kita. Nah, Ajahn Sumedho melihat gelandangan ini meringkuk di depan pintu, berupaya menghindari hujan dan dingin. Kemudian dari arah lain datang seorang pria parlente Inggris, berpakaian seperti pengusaha, memakai topi, jas yang bagus dan rapih, serta memegang payung. Persis seperti stereotip pria Inggris zaman dahulu ketika hendak ...
Posting Komentar
Read more »

Rumah Tempe Indonesia: A Hub of Innovation for Tempeh Production in Indonesia

Tempeh, a traditional Indonesian fermented soybean product, has gained international recognition as a highly nutritious and sustainable source of plant-based protein. As the demand for tempeh continues to grow both domestically and globally, Rumah Tempe Indonesia (RTI) has emerged as a leading center for innovation, education, and sustainable production practices in the tempeh industry. What is Rumah Tempe Indonesia? Located in Bogor, West Java, Rumah Tempe Indonesia was established in 2012 by the Indonesian cooperative tempeh and tahu. ( Koperasi Produsen Tempe Tahu Indonesia ) in collaboration with government and academic institutions. The facility was created in response to the need for a standardized, hygienic, and environmentally friendly model for tempeh production. RTI not only functions as a production center but also as a training facility, research hub, and community empowerment program. Innovation in Production Techniques One of the primary goals of RTI is to modernize...
Posting Komentar
Read more »

Rumah Tempe Indonesia: A Local Answer to Food Security Challenges in Indonesia

As the world faces growing concerns over food security, Indonesia—a country rich in agricultural resources and traditional knowledge—is seeking sustainable solutions that not only address hunger, but also support health, the economy, and the environment. One such solution lies in a humble, centuries-old food: tempeh . And at the heart of tempeh innovation is Rumah Tempe Indonesia (RTI) . A Center for Sustainable Innovation Located in Bogor, West Java, Rumah Tempe Indonesia was established in 2012 as a modern facility dedicated to producing high-quality tempeh using safe, hygienic, and sustainable practices. More than just a production center, RTI functions as a hub for research, education, and community empowerment, aiming to elevate tempeh from a traditional food to a strategic asset in achieving national food resilience. Why Tempeh? A Superfood for the People Tempeh, made from fermented soybeans, is a highly nutritious and affordable protein source. It contains all essential amin...
Posting Komentar
Read more »