Bela Putra Perdana

Di kelas kewirausahaan yang saya ampu, saya pernah menanyakan ini ke mahasiswa: Apakah entrepreneur itu dipelajari, atau murni keahlian bawaan sejak lahir? Pertanyaan ini muncul kembali saat saya mengikuti materi di Diplomat Sukses Season 16 . Dan terus terang, saya mendapat perspektif baru. Selama ini kita sering melihat entrepreneur sukses seolah “natural born talent”. Seakan-akan mereka punya kepekaan, nyali, intuisi, dan sense bisnis yang tidak bisa direplikasi. Namun ternyata, kompetensi wirausaha bukan hal yang abstrak. Ia bisa diidentifikasi, dinilai, dan dibedah kekuatan serta kekurangannya. Ada indikator perilaku yang memengaruhi kualitas entrepreneur dalam: Mengambil keputusan Membaca peluang pasar Mengelola risiko Membangun dan menjaga kolaborasi Dengan adanya pendekatan berbasis kompetensi ini, kita dapat melihat seberapa siap seorang entrepreneur untuk menjaga bisnis tetap hidup  bahkan untuk scale up. Di sinilah saya semakin sadar bahwa kemampuan ent...

Di tengah kawasan Cibubur yang asri dan tidak jauh dari hiruk-pikuk Jakarta, sebuah revolusi pertanian sedang berlangsung secara senyap namun berdampak besar. Di persimpangan antara teknologi, keberlanjutan, dan ketahanan pangan, berdirilah Agriyaponik —sebuah inisiatif agroindustri inovatif yang mendefinisikan ulang cara kita menanam, mengonsumsi, dan memandang pangan di Indonesia. Apa Itu Agriyaponik? Agriyaponik adalah usaha agroindustri modern yang menggabungkan dua sistem pertanian tanpa tanah: akuaponik dan hidroponik . Sistem ini memadukan budidaya tanaman dan ikan dalam satu ekosistem tertutup yang saling menguntungkan. Metode ini secara signifikan menghemat penggunaan air, tidak memerlukan lahan luas, serta menghilangkan kebutuhan akan pupuk kimia atau pestisida. Berlokasi di Cibubur , Agriyaponik bukan sekadar kebun. Ia adalah laboratorium hidup untuk pertanian berkelanjutan, pusat pelatihan bagi petani urban masa depan, dan model sistem pangan masa depan di wilayah padat ...

Di era pasar yang semakin dinamis dan kompetitif seperti sekarang, strategi pemasaran tradisional saja tidak lagi cukup—terutama di industri agro. Seiring meningkatnya permintaan global terhadap makanan yang berkelanjutan dan bergizi, pertemuan antara kewirausahaan dan pertanian membuka peluang baru untuk inovasi, branding, dan penciptaan nilai berbasis komunitas. Apa Itu Entrepreneurial Marketing? Entrepreneurial marketing (pemasaran kewirausahaan) adalah pendekatan pemasaran yang tidak konvensional, adaptif, dan berbasis peluang, biasanya digunakan oleh startup dan bisnis kecil untuk menciptakan nilai di tengah ketidakpastian dan keterbatasan sumber daya. Pendekatan ini sangat relevan bagi agropreneur—para pelaku usaha di bidang pertanian, produksi pangan, atau pengembangan pedesaan. Tinjauan Buku: Entrepreneurial Marketing oleh MarkPlus, Inc. Buku "Entrepreneurial Marketing" karya tim MarkPlus, Inc. (Hermawan Kartajaya dkk) memberikan kerangka yang kuat dan lokal unt...

Pada hari Jumat, 23 Mei 2025, saya mendapatkan kehormatan luar biasa untuk memenuhi undangan dari Bapak Paul Soetopo, seorang tokoh inspiratif yang begitu peduli terhadap integrasi pertanian berkelanjutan. Kami bertemu di kediamannya yang sekaligus menjadi pusat kegiatan farming integration bernama Agriyaponik , yang terletak di kawasan hijau Cibubur. Begitu saya tiba di lokasi, saya langsung merasakan semangat kolaborasi dan inovasi yang begitu kental. Agriyaponik bukan hanya sebuah lahan pertanian, melainkan living lab —tempat di mana ide-ide hijau tumbuh dan berbuah nyata. Di sana terdapat peternakan ayam petelur Omega , lele organik , serta beragam tanaman hidroponik yang ditanam secara organik dan terintegrasi. Yang membuat saya semakin bangga, adalah karena Rumah Tempe Indonesia —usaha yang saya bangun bersama ayah saya sejak 2012 di Bogor—ikut menjadi bagian penting dari ekosistem ini. Tempe dan tahu yang diproduksi di sana merupakan hasil kolaborasi dengan Agriyaponik, seka...

Di tengah tren hidup sehat dan meningkatnya kesadaran masyarakat terhadap asupan bergizi, istilah superfood semakin populer. Superfood merujuk pada makanan yang kaya nutrisi dan memberikan manfaat kesehatan luar biasa. Di antara berbagai superfood dunia seperti quinoa, chia seed, dan kale, Indonesia patut berbangga karena memiliki tempe — makanan tradisional berbahan dasar kedelai yang telah terbukti sebagai salah satu superfood terbaik. 1. Kaya Protein Nabati Berkualitas Tinggi Tempe mengandung protein tinggi yang setara dengan daging, namun berasal dari nabati. Fermentasi kedelai dalam proses pembuatan tempe membuat kandungan proteinnya lebih mudah dicerna tubuh. Ini menjadikan tempe sebagai alternatif ideal bagi vegetarian, vegan, maupun siapa saja yang ingin mengurangi konsumsi daging. 2. Sumber Vitamin B12 yang Langka di Produk Nabati Salah satu keunikan tempe dibandingkan produk nabati lainnya adalah kandungan vitamin B12 hasil fermentasi. Vitamin ini umumnya hanya ditemuka...

On Tuesday, April 29, I set out on a meaningful road trip from Bogor with two trusted colleagues, Pak Deddi and Dadan. What seemed like a business trip at first, quickly turned into something far deeper—a cultural and entrepreneurial journey fueled by passion for tempeh , a humble Indonesian food with global potential. Our first stop was SMKN 63 Jakarta, where we met with the vice principal and leadership team. We discussed an exciting plan to collaborate between Rumah Tempe Indonesia—an innovation center I proudly lead—and the school. We envision a tempeh production training center inside SMKN 63, giving students hands-on experience in food innovation, entrepreneurship, and cultural preservation. Rumah Tempe Indonesia has always believed that partnerships—whether with schools, universities, private or public sectors—are key to reviving and modernizing this traditional food. From Jakarta, we hit the road again, heading toward Semarang to meet the owner of a tofu factory with whom we...

Abstract: Entrepreneurship in Indonesia has seen significant growth over the past decade, fueled by a dynamic economy, increased access to digital technologies, and governmental support. This article explores the current landscape of entrepreneurship in Indonesia, highlights key trends and challenges, and shares a personal account of winning the 2023 Entrepreneur Award presented by the Ministry of Cooperatives and SMEs. It also discusses the development of a nationwide Learning Management System (LMS) as an inclusive platform to foster entrepreneurship education and community engagement. Introduction Indonesia, as the largest economy in Southeast Asia, is increasingly recognizing the vital role of entrepreneurship in driving innovation, employment, and economic growth. With over 64 million micro, small, and medium enterprises (MSMEs), the entrepreneurial ecosystem is a backbone of the national economy (Ministry of Cooperatives and SMEs, 2022). Entrepreneurial Trends and Government Su...

Tempe might be a humble food in many Indonesian households, but to the world, it's becoming something much bigger—a plant-based superfood that carries both tradition and innovation. Made from fermented soybeans, tempe has been a staple of Indonesian cuisine for centuries. It’s rich in protein, probiotics, fiber, and essential nutrients. But what makes it even more powerful is its potential to become a sustainable, affordable solution for improving nutrition across communities—not just in Indonesia, but around the world. Sharing Tempe on the International Stage I’ve had the honor of introducing tempe to a wider audience through forums in Southeast Asia—specifically in Singapore and Vietnam. At these events, I spoke not just about what tempe is, but what it represents: a proudly Indonesian innovation in the world of food and nutrition. In Singapore, participants were impressed by how something so simple could be so nutritious and sustainable. Many were fascinated by its fermenta...

Over the past few years, I’ve had the amazing opportunity to work closely with micro, small, and medium enterprises (MSMEs) in Bogor—a city known for its cool weather, green landscapes, and, now, rising entrepreneurial spirit. At first glance, many of these businesses seemed like any other local shops: home-based food producers, crafters, small-scale clothing sellers, and traditional service providers. But behind every small business was a passionate individual or family pouring their heart into what they do. What they needed wasn't just funding or motivation—they needed a way to adapt to the fast-changing world. That’s where digital adoption came in. Starting the Digital Conversation When I first introduced the idea of going digital—using social media, setting up an online store, joining digital payment platforms—many business owners were hesitant. Some had never used a smartphone beyond WhatsApp. Others feared they weren’t "tech-savvy" enough. So we started small. I ...

Day 1 – Arrival in Medan with a Mission I landed in Medan with more than just travel in mind. My main purpose for this trip was to lay the groundwork for a new tempeh production factory in Deli Serdang, about 35 minutes from Kualanamu International Airport. This factory will be supported directly by Rumah Tempe Indonesia, which serves as the leading center for tempeh innovation in the country. It’s a big step, and I’m excited to bring this vision to life. After arriving, I checked into a hotel near the heart of the city and took a short walk around Merdeka Walk. The atmosphere was vibrant, filled with food stalls and friendly faces. For dinner, I tried soto Medan —rich, creamy, and full of flavor. A perfect start to my journey. Day 2 – Exploring Culture and Possibilities With meetings scheduled for the next few days regarding the factory, I made some time to understand the cultural backdrop of this beautiful region. I visited Maimun Palace and the Great Mosque of Medan, both stunni...

In 2017, I had the incredible opportunity to travel to Bangka Belitung Islands with three of my friends. While the natural beauty of the islands — with their pristine beaches, giant granite rock formations, and turquoise waters — was absolutely breathtaking, what truly made our trip unforgettable was the richness of the local culture . Bangka Belitung is a region deeply influenced by Malay culture , with strong traces of Chinese and Indonesian heritage blending seamlessly together. This cultural fusion is reflected in everything from the language, architecture, food, and daily traditions of the people. One of the first things we noticed was the warm hospitality of the locals. Whether we were exploring small villages or visiting coastal towns, people greeted us with smiles and genuine curiosity. We had conversations with fishermen, market vendors, and school children — all proud of their heritage and eager to share stories about their land and traditions. Traditional Customs ...

  Empowering Local Businesses: A Memorable Journey to Samarinda Earlier this year, I had the meaningful opportunity to visit Samarinda , the capital of East Kalimantan, not as a tourist — but as a trainer, sharing knowledge and inspiration with local entrepreneurs. I was invited to teach as part of a program by PPEJP (Center for Export Education and Training), under the Ministry of Trade , to help prepare MSMEs (UMKM) to become export-ready businesses. For two full days, I had the privilege of training MSME owners from Samarinda and surrounding areas. The participants were enthusiastic, eager to learn, and full of potential. Our sessions focused on how to build globally competitive businesses, exploring topics such as market access, product quality, branding, and the logistics of international trade. It was truly inspiring to see how passionate these entrepreneurs were about growing their businesses beyond borders. Their commitment to improvement and innovation reminded me that...

In early January 2020, I embarked on a life-changing journey with my beloved mother — our Umrah pilgrimage. It was a trip filled with spirituality, emotion, and unforgettable moments that will stay with us forever. Our journey began in Madinah , where we stayed for four peaceful and blessed days. The city, known for its calm and spiritual atmosphere, welcomed us with open arms. Walking through the serene streets of Madinah and offering prayers at Masjid Nabawi felt like a dream. One of the most touching moments was being able to visit the grave of the Prophet Muhammad (peace be upon him) . Standing there in prayer and reflection brought an overwhelming sense of peace and gratitude. While in Madinah, we also had the opportunity to meet the sister of my friend , who had been living in the city with her husband for many years. She warmly welcomed us and kindly took us around to explore the beautiful corners of Madinah. Thanks to her, we saw a different side of the city — not just the f...

In Indonesia, Micro, Small, and Medium Enterprises (MSMEs) —locally known as UMKM —are more than just economic contributors. They are the heartbeat of the nation’s resilience. Across islands, cities, and rural landscapes, MSMEs support livelihoods, drive local economies, and offer hope in times of economic uncertainty. As someone who has had the privilege of mentoring and supporting thousands of MSMEs across Indonesia , I’ve seen firsthand how transformative this sector can be—especially when equipped with the right tools, knowledge, and opportunities. MSMEs: The Foundation of Indonesia’s Economy Indonesia is home to more than 64 million MSMEs , making up over 99% of all business units in the country. They contribute around 60% of Indonesia's GDP and employ more than 97% of the national workforce . In times of global crisis—be it a pandemic or economic downturn—MSMEs have repeatedly proven to be shock absorbers , ensuring economic activities continue, especially at the grassroo...

In periods of economic turbulence, nations often rely on resilient pillars to prevent total collapse. One of the most vital—yet sometimes overlooked—pillars is the Micro, Small, and Medium Enterprise (MSME) sector. Across the globe, and especially in developing economies, MSMEs play a fundamental role in sustaining livelihoods, creating jobs, and maintaining the flow of goods and services during economic downturns. A Backbone of the Economy In many countries, MSMEs make up the majority of all businesses. They contribute significantly to GDP and employ a large portion of the workforce. In Indonesia, for example, MSMEs account for more than 60% of the GDP and absorb over 97% of the national labor force . This scale alone makes MSMEs indispensable for economic resilience. Flexibility and Adaptability One of the key strengths of MSMEs is their ability to adapt quickly . Unlike large corporations, which often require lengthy processes to pivot, MSMEs can respond to changes in consume...

Indonesia is a vast archipelago filled with hidden cultural gems, and my recent trip to Solo —officially known as Surakarta —was a beautiful reminder of just how rich and diverse the country truly is. Nestled in Central Java, Solo is a city that embraces its royal heritage while moving steadily into the future. But what made this journey even more special was the chance to explore Karanganyar , a neighboring area in the Solo Raya region, where tradition and innovation come together in the most delicious way. Solo: Where Tradition Lives On My journey began in the heart of Solo. From the moment I arrived, I could feel the city’s strong cultural identity. The streets were lined with batik shops, traditional markets, and historical sites like Keraton Surakarta (the royal palace) and Pura Mangkunegaran . Everywhere I went, I was greeted with warmth and hospitality, and it was clear that Solo’s cultural roots run deep. What struck me most was how the city balances old and new. You can w...

In times of economic uncertainty, the global community often finds itself seeking sustainable, affordable, and nutritious food sources. One such unsung hero is tempeh , a traditional Indonesian food made from fermented soybeans. Long appreciated in Southeast Asia for its taste and health benefits, tempeh is now gaining recognition worldwide for its potential to contribute significantly to food security. What Makes Tempeh Special? Tempeh is not just a high-protein food; it is also rich in fiber, vitamins, and probiotics due to its fermentation process. Unlike highly processed meat alternatives, tempeh retains much of the nutritional value of soybeans in a natural, minimally processed form. A single serving can provide all essential amino acids, making it a complete protein source—ideal for both vegetarians and those looking to reduce meat consumption. Affordable and Accessible One of the key advantages of tempeh is its low production cost. Soybeans are relatively inexpensive and wid...

Tempeh, a traditional Indonesian soy-based food, has been consumed for centuries in Java, but only in recent years has it gained global attention as a true superfood . Made through the fermentation of soybeans with Rhizopus mold, tempeh is packed with plant-based protein, dietary fiber, vitamins, and beneficial probiotics. As the world becomes more health-conscious and shifts toward sustainable, plant-based diets, tempeh stands out as a nutrient-rich, environmentally friendly option with deep cultural roots. What sets tempeh apart from other soy products is its whole-food fermentation process. Unlike tofu, which is made from soybean curds, tempeh uses the whole soybean, preserving its fiber and enhancing its digestibility. This process not only enriches the taste and texture but also improves the bioavailability of nutrients. High in protein, low in saturated fat, and rich in antioxidants, tempeh has become a favorite among vegans, vegetarians, and health enthusiasts around the world...

As Indonesia marches toward its centennial in 2045, the vision of Indonesia Emas —a prosperous, just, and globally competitive nation—has become a unifying goal. With a projected population of over 300 million and a growing middle class, the country faces both immense opportunities and significant challenges. Among the most critical pillars to realizing this vision is food security . The Strategic Role of Food Security Food security goes far beyond just ensuring access to affordable meals. It is the foundation of national stability, economic resilience, and public health. A well-nourished population is more productive, innovative, and capable of driving sustained economic growth. In the context of Indonesia Emas 2045, food security becomes a strategic necessity. Indonesia, with its vast natural resources and agricultural potential, is well-positioned to become a global leader in food production. However, climate change, land degradation, urbanization, and dependency on food imports ...

My recent trip to Batam was short but filled with beautiful impressions of the city. From modern shopping experiences to iconic religious landmarks and a glimpse into local industries, Batam offered a unique and memorable journey. Day 1 – Arrival and a Modern Welcome I arrived at Hang Nadim International Airport , Batam's main gateway. The airport was clean and well-organized, making my arrival smooth and comfortable. After settling in, I went straight to Grand Batam Mall , one of the most modern shopping centers in the city. The mall was impressive—with international stores, cozy cafes, and a lively crowd. It was the perfect place to relax after my flight and enjoy the modern side of Batam. Day 2 – Visiting Iconic Mosques and Local Industry The next day, I explored Batam’s cultural and spiritual beauty. I visited two of the city's most iconic mosques: Sultan Mahmud  Riayat Syah Mosque and Jabal  Arafah Mosque . Both places were peaceful and stunning, with beautiful archi...